Gracing the Milwaukee Skyline with alluring glamour, The Couture is a catalytic part of the Lakefront Gateway Project coming soon. This 44-story skyscraper has been designed from the ground up to serve as a key thoroughfare connecting our lakefront and cultural amenities with our downtown. The project includes public plazas and parks, pedestrian bridges and a new lakefront stop for the proposed streetcar.

The Couture will replace the underused transit center with a true multimodal transit hub for our community.

Our goal is to bring new vibrancy to the lakefront through a new destination site, including 600 new downtown residents, high-end retail and restaurants. The Couture will help generate both income through tax revenue and thousands of jobs for the city, helping Milwaukee continue to thrive.